LUNG STORY

Client : Giant Propeller

Design + Art Direction : Mark Aguilar

Animation: Mark Aguilar

Lung Story is an initiative dedicated to improving time diagnosis and therapies for pulmonary fibrosis.

Creating this video used a mixture of illustration, iconography and graphic elements for a minimalistic look that is in line with the brand.

The entire video was animated in After Effects.

CHARACTERS

The approach for the character design was to embrace simplicity and economy of detail. Focusing on essential features to convey personality and uniqueness. To maintain a cohesive brand-aligned identity the company’s color palette was used for stylization.

BACKGROUNDS

An emphasis was placed on simplicity, harnessing the brand’s signature colors to create a cohesive and impactful visual experience.