LOL Surprise; OMG Text Me!

Goal: Toy of the Year, LOL Surprise is toymaker MGAs’ top-selling collectible doll line.

To further expand the brand experience, MGA wanted to create an episodic series depicting the dolls’ relationships, challenges, and desires.

Result: A series of 4 videos that give fans of the toy line an exclusive look into the lives of Lady Diva, Swag, and more!

The use of mixed media; illustration, video and photo helped bring this series of videos to life.

Responsibilities: Character Design, Graphic Design, Animation, Compositing.

Character Illustration

Memoji’s, LOL Surprise version of Bitmojis. These were custom made designs that had to have the look and feel of a cartoonish avatar but still stay on brand.

Screen Shots

What would the phone of a “LOL Surprise” diva look like?

Home screens, social media apps, messaging apps, and more! These elements had to be created and they needed to look like they belonged in the world of “LOL Surprise.”