Bayer Pharmaceuticals-

The Retail Sales Growth Formula

Client: Giant Propeller + Bayer Pharma

Animation + Design + Art Direction: Mark Aguilar

5 – 1 min training videos explaing Bayer’s growth formula for vendors.

These videos used bold, bright colors in combination with minimalist graphic elements.

A combination of motion design and character animation was used to create this video. Assets were created in Adboe Illustrator and then animated in After Effects.

For the character animation, Adobe Animate was used. The finished character animation would then be composited in After Effects into the video.

STYLE FRAMES

Design took a simplistic approach that was appealing and in line with established brand properties. Bold, solid colors helped create eye catching graphics that were easily readable at any size.